Fragmented execution
Campaigns, content, events, agencies, and teams are active, but they are not connected by one clear strategy.
B2B growth strategy + fractional leadership
Turn fragmented marketinginto demandwith direction.
I help B2B SaaS teams identify what is limiting growth, focus their investments, and build stronger paths to qualified pipeline.
Led by Katee Peek • Former LinkedIn Marketing Solutions Senior Account Executive • Founding Growth Strategist at Multiply
Activity is not the same as direction.
Most teams do not need another disconnected tactic. They need clarity about what is limiting performance, which opportunities matter most, and how each investment contributes to the larger growth strategy.
Unclear paths to pipeline
Marketing creates engagement and leads without enough visibility into what produces qualified conversations and revenue.
Inefficient paid media
Budgets are distributed across too many campaigns, audiences, objectives, or offers without a disciplined testing framework.
Limited senior capacity
The team needs experienced strategic leadership and hands-on support without immediately adding another full-time executive.
I identify the real constraint, prioritize the highest-impact opportunities, and turn the strategy into an executable plan.
How I help
Three ways to work together.
Engagements are designed around the business problem, not a predetermined list of marketing deliverables.
Growth Direction Audit
Diagnose the constraint and leave with a prioritized roadmap.
90-Day Demand Sprint
Build, launch, and improve a focused demand-generation program.
Fractional Growth Leadership
Add ongoing senior direction, ownership, and coordination.
Selected client work
Strategy that improves performance and holds up at scale.
Case Study 01
Demand-generation optimization
From fragmented campaigns to clearer paths to sales conversations.
Enterprise data management software company
Anonymized for confidentiality
I restructured a fragmented LinkedIn program by refining its campaign mix, audiences, and offers. The new structure created distinct paths for education, third-party validation, and meeting generation, with decisions informed by downstream outcomes rather than surface-level engagement.
74
LinkedIn leads generated in one month
40
Document Ad leads generated in one month
$349
Document Ad CPL
$1,907 → $416
Meeting-focused CPL
The restructured program balanced efficient demand creation with clearer opportunities for high-intent prospects to begin sales conversations.
Your marketing is already in motion. Let’s give it direction.
If your team needs clearer priorities, stronger demand-generation execution, or experienced growth leadership, let’s talk about where you are and what would create the most value.