Signal-to-Message Cards
Marketing flagged an engaged account.
That doesn’t mean they want to talk to sales. Pick a signal, see the next move, and copy a starting point for your message.
Before you reach out
- Does the account fit?
- What do we know, and what are we assuming?
- What could we help them understand?
Reference what they shared.
Let what you tracked shape your approach, not your opener.
Give them a clear reason for reaching out, something useful, and one easy-to-answer question. Save the meeting ask for when there’s a reason to talk.
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Downloaded a guide
A content download is not a demo request.
Asked a webinar question
They told you what they want to understand.
Visited pricing or case-study pages
Research first. Don’t assume they’re evaluating.
Several stakeholders engaging
Coordinate before anyone reaches out.
Closed-lost account engaging again
Start with the history and the original blocker.
Left a thoughtful comment
Respond to their point before taking it elsewhere.
Liked or followed a post
A like alone may need no outreach.
Use real resources and verified context. Personalize before sending.
Engagement tells you where to look.
Conversation helps you understand what matters.